About Seth Gold

Seth Gold is a fourth generation pawnbroker who was named the 2013 National Pawnbrokers Association Pawnbroker of the Year at the organization’s annual meeting and conference.

Seth’s nomination stemmed from his tireless commitment to supporting the pawn industry, community outreach, and bolstering the association’s charitable giving campaigns while fostering strong relationships with his community and local leaders. Hardcore Pawn has broken numerous audience records including launching as the No. 1 unscripted program in its time period among all basic cable networks for adults and men 18-49, as well as total viewers.

Seth is frequently called upon as a consultant to peers whether they are just launching in to pawnbroking or expanding their business.

He also speaks about businesss topics including marketing and social media. He engages in product endorsements, commercials, and charity appearances.  He was the official Pace Car Driver for the NASCAR’s Quicken Loans 400.

Whether accompanied by his family or alone, Seth enjoys the opportunity to connect with new audiences. His many television media appearances include MotorTrend Magazine,  Arise Entertainment, Extra, The Arsenio Hall Show, The View, The Today Show, and often co-hosts Valley View Live in Las Vegas.