One of the things that’s unique about my job is that there are so many days when cameras follow me around while I’m doing it. If you watch the show, you know that my Dad and I have very different ideas when it comes to advertising. Over the past several years, I’ve taken the lead on planning the advertising for the store. I talk a lot about social media and how it impacts our business. But traditional advertising channels such as Print, Radio, Television, and Outdoor are still an important piece of any comprehensive approach to marketing, even in the digital age. There are three key elements to getting the most for your advertising dollar:
1-Branded look and feel: Your logo, color scheme, photography, and design all tell the story of your business. Your marketing collateral should be professionally designed by a graphic artist who can work across channels and can collaborate with other members of your marketing team. Customers should come to recognize your brand’s messages by their appearance–whether it Is on a billboard, on their television, in their mailbox, or on their Facebook timeline.
What are some of your favorite brand logos? Are there logos or trademarks that pop out at you? I’d love to hear from you! I’ll share my second advertising lesson-learned in an upcoming post, so be sure that you subscribe!
